Exploring Corporate Strategy by Gerry Johnson

Exploring Corporate Strategy by Gerry Johnson

Over 600,000 students worldwide have used this best-selling book to understand and explore strategic management through their academic and professional careers.Exploring Corporate Strategy has established a reputation as a pre-eminent textbook in its field, based upon the expertise of authorship, range of cases, depth of commentary and wealth of supporting resources.The 7th edition builds on these strengths with the introduction of a new author, Richard Whittington. The enhanced coverage of international strategy and the resource-based view, as well as improved visual presentation, ensure that this book continues to lead the way in exploring strategic management. The text includes access to a companion website, which includes: For lecturers; Instructors Manual with case notes, over 300 PowerPoints, additional classic cases from previous editions and a secure Test bank. For Students; Multiple choice questions, weblinks, case updates, and additional case studies.Suitable for courses studying Strategic Management at all levels.

Exploring Corporate Strategy is one of the outstanding texts in international management educationIt combines clarity of structure and presentation with topical and enduring examples. It also has a depth of synthesis and critical reflection based on relevant research which is rare in text books. Andrew Pettigrew, University of Bath, School of Management, United Kingdom Exploring Corporate Strategy is strong at integrating theory and practice ... has an international perspective both in its theoretical coverage and its empirical illustrations and cases ... is comprehensive and easy to combine with further theoretical readings. Leif Melin, Jonkoping International Business School, Sweden The 7th edition of this textbook offers yet another step in improvement both in the area of student support and its overall coverage. In particular the website is easily accessible, user friendly and provides a range of supplementary resources to engage and reinforce students' understanding of this complex area of study. John Toth, Leeds Business School, Leeds Metropolitan University, United Kingdom Exploring Corporate Strategy strikes a balance because it provides sound methodology and analysis, cleverly combined with a well-reasoned introduction to more contemporary paradigms. Thoughtful use of figures and tables provides clarity for students; the detailed cases are ideal for teaching purposes. Gerard Betros, University of Southern Queensland, Australia

SKU	Nicht verfügbar
ISBN 13	9780273687399
ISBN 10	0273687395
Titel	Exploring Corporate Strategy
Autor	Gerry Johnson
Buchzustand	Nicht verfügbar
Bindungsart	Paperback
Verlag	Pearson Education Limited
Erscheinungsjahr	2004-11-22
Seitenanzahl	672
Hinweis auf dem Einband	Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis	Nicht verfügbar