Exploring Strategy by Gerry Johnson

Exploring Strategy by Gerry Johnson

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Exploring Strategy by Gerry Johnson

With over one million copies sold worldwide, Exploring Strategy has long been the essential strategy text for managers of today and tomorrow. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations- how they grow, how they innovate and how they change.

Texts and Cases also provides a wealth of extra case studies written by experts in the subject to aid and enrich your understanding. Examples are taken from events and organisations as diverse as Glastonbury, Mondelez and Formula 1 racing.

SKU Nicht verfügbar
ISBN 13 9780273732020
ISBN 10 0273732021
Titel Exploring Strategy
Autor Gerry Johnson
Buchzustand Nicht verfügbar
Bindungsart Paperback
Verlag Prentice Hall
Erscheinungsjahr 2010-12-09
Seitenanzahl 808
Hinweis auf dem Einband Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis Nicht verfügbar