Eyes Wide Open by Noreena Hertz

Eyes Wide Open by Noreena Hertz

Eyes Wide Open: How to Make Smart Decisions in a Confusing World is Noreen Hertz's practical, cutting-edge guide to help you cut through the data deluge and make smarter and better choices, based on her highly popular TED talk.

In this eye-opening handbook, the internationally noted speaker, economics expert, and bestselling author of IOU: The Debt Threat and Silent Takeover reveals the extent to which the biggest decisions in our lives are often made on the basis of flawed information, weak assumptions, corrupted data, insufficient scrutiny of others, and a lack of self-knowledge.

To avert such disasters, Hertz persuasively argues, we need to become empowered decision-makers, capable of making high-stakes choices and holding accountable those who advise us.

In Eyes Wide Open, she weaves together scientific research with real-world examples from Hollywood to Harry Potter, NASA to World War Two spies, to construct a path to more astute and empowered decision-making in ten clear steps. With a razor-sharp intellect and an instinct for popular storytelling, she offers counter-intuitive, actionable guidance for making better choices--whether you are a business-person, a professional, a patient, or a parent.

In an age of constant distraction and misinformation, how do you learn to see clearly and think for yourself?

• Actionable Strategies: Learn ten clear, counter-intuitive steps to smarter decision-making, designed to help you cut through the noise and focus on what truly matters.
• Challenge the Experts: Discover why the people we trust most--from doctors to financial advisors--are often wrong, and learn how to question their assumptions with confidence.
• Overcome Information Overload: Develop practical techniques to filter the data deluge, identify misinformation, and protect yourself from the hidden biases that lead to poor choices.
• Behavioral Economics in Practice: See these powerful principles in action through fascinating, real-world examples from NASA, World War Two spies, Hollywood, and more.

Noreena Hertz is a bestselling author, academic, and thinker. She has provided keynote addresses at TED and the World Economic Forum, sits on the board of Warner Music Group, and advises a range of major corporations. She is an honorary professor at the Centre for the Study of Decision-Making Uncertainty at University College London.