Father Knows Best by Judith Arnold

Father Knows Best by Judith Arnold

In Heads in Beds: Hospitality and Tourism Marketing, author No Raza teaches the reader how to build brands, generate sales and grow profits through marketing. Written for students as well as practitioners, this book is based on eight principles that the author teaches and brings to life:

• Branding: generate sales through strong brands
• Knowledge: the more you know, the more you'll grow
• Results: long-term strategies solve short term needs
• Big Picture: it's not about style versus substance, it's about substance armed with style
• Creative Budgeting: outthink versus outspend
• Happiness: enjoy what you're doing
• Dare To: be different!
• Success: compete with yourself for your own excellence

Heads in Beds: Hospitality and Tourism Marketing contains extensive discussions and practical information about the marketing job, markets and products, marketing budgets, branding, advertising, creation of brochures and collateral materials, promotions and public relations, Internet marketing, and several key topics not found in other resources such as:

• Marketing to Travel Agents
• COP Marketing with Wholesalers
• Loyalty Marketing

Judith Arnold, a New York Times bestselling author, knew she wanted to be a writer since she was four years old. She enjoyed making up stories (which is not the same as lying) and following the exploits of her fictional characters. She has been able to realize her dream by publishing more than ninety novels. Judith's novels have won Reviewers Choice awards from RT Book Reviews on four occasions, and she's been a RITA Award finalist on many occasions. Publishers Weekly named her novel Love In Bloom one of the greatest books of the year, and her novel Barefoot in the Grass has been suggested reading for hospitals and breast cancer support centers.

Judith is a married mother of two who lives in a house with four guitars, three pianos, a violin, an electronic keyboard, a balalaika, and a set of bongo drums near Boston. Visit her website at www.juditharnold.com to discover more about her.