Flamin' Hot by Richard Montanez

Flamin' Hot by Richard Montanez

Now a Hulu feature film directed by Eva Longoria

Read the story everyone is talking about- how a janitor struggling to put food on the table invented Flamin' Hot Cheetos in a secret test kitchen, breaking barriers and becoming the first Latino frontline worker promoted to executive at Frito-Lay.

Richard Montanez is a man who made a science out of walking through closed doors, and his success story is an empowerment manual for anyone stuck in a dead-end job or facing a system stacked against them.

Having taken a job mopping floors at Frito-Lay's California factory to supporthis family, Montanez took his future into his own hands and created the world's hottest snack food- Flamin' Hot Cheetos. This bold move not only disrupted the food industry with some much-needed spice, but also shook up a corporate culture in which everyone stayed in their lane. When a top foodscientist at Frito-Lay sent out a memo telling sales and marketing to kill the new product before it made it to the store shelves-jealous that someone with no formal education beyond the sixth grade could do his job-Montanezwas forced to go rogue once again to save his idea. Through creative thinking, community building, and a few powerful mindset shifts, he outsmarted the naysayers who tried to get in his way.

Flamin' Hot proves that you can break out of your career rut and that your present circumstances don't have to dictate your future.

Richard Montañez is an inventor, entrepreneur, philanthropist and business executive whose inspirational journey has taken him from the barrio to the boardroom. A sought-after motivational speaker, he may be best known as the creator of Flamin' Hot Cheetos--the billion-dollar brand and worldwide phenomenon. Hailed as the Godfather of Hispanic Marketing, Montañez began his tenure as a janitor at Frito-Lay/PepsiCo before rising up through the ranks to head his own division. He serves on several nonprofit boards and is widely recognized as one of the most influential Latinos in corporate America. Richard Montañez and his family live in Southern California.

SKU	Nicht verfügbar
ISBN 13	9780593087466
ISBN 10	0593087461
Titel	Flamin' Hot
Autor	Richard Montanez
Buchzustand	Nicht verfügbar
Bindungsart	Hardback
Verlag	Penguin Putnam Inc
Erscheinungsjahr	2021-06-15
Seitenanzahl	240
Hinweis auf dem Einband	Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis	Nicht verfügbar