Fostering Sustainable Behavior by Doug Mckenzie-Mohr

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Fostering Sustainable Behavior by Doug Mckenzie-Mohr

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Fostering Sustainable Behavior by Doug Mckenzie-Mohr

Our consumption patterns are threatening to outstrip Earth's ability to support humanity and other species. A sustainable future will require sweeping changes in public behaviour. While conventional marketing can help create public awareness, social marketing identifies and overcomes barriers to long-lasting behaviour change. This ground-breaking book is the primary resource for the emerging new field of community-based social marketing, and an invaluable guide for anyone involved in designing public education programs with the goal of promoting sustainable behaviour, from recycling and energy efficiency, to alternative transportation.

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Dr Doug McKenzie-Mohr is an environmental psychologist who specialises in designing programs to promote sustainable behaviour.
SKU Nicht verfügbar
ISBN 13 9780865714069
ISBN 10 0865714061
Titel Fostering Sustainable Behavior
Autor Doug Mckenzie-Mohr
Buchzustand Nicht verfügbar
Bindungsart Paperback
Verlag New Society Publishers
Erscheinungsjahr 1999-11-01
Seitenanzahl 160
Hinweis auf dem Einband Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis Nicht verfügbar