Franchise Organizations by Jeffrey L Bradach

Franchise Organizations by Jeffrey L Bradach

Experts predict that by the year 2000, an astounding 50 percent of all retail sales will pass through a franchise chain. Yet, for all its growing importance, the franchise phenomenon remains largely undocumented and poorly understood, with very little grounded insight available on the management challenges that chains face. Now, with his landmark book "Franchise Organizations", Jeffrey Bradach fills this void with a penetrating look at the key factors that shape a franchise's success. Using compelling examples from major restaurant chains, including KFC, Pizza Hut, Hardee's, and Jack in the Box, Bradach extracts the ingredients that make for a thriving enterprise. Clear and engaging, this is essential reading for understanding and managing today's franchise business.

Jeffrey L. Bradach is an assistant professor of organizational behavior at Harvard Business School.

SKU	Nicht verfügbar
ISBN 13	9780875848327
ISBN 10	087584832X
Titel	Franchise Organizations
Autor	Jeffrey L Bradach
Buchzustand	Nicht verfügbar
Bindungsart	Hardback
Verlag	Harvard Business Review Press
Erscheinungsjahr	1998-01-30
Seitenanzahl	256
Hinweis auf dem Einband	Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis	Nicht verfügbar