{"product_id":"from-com-to-profit-book-nick-earle-9780787954154","title":"From .com to .profit","description":"This is a guide from e-strategists on how to make profit in the new world economy. The authors say we are in the midst of the first era of e-business, characterized by experimentation, vague or non-existent business models, and dubious value propositions. This era is driven by technology. The next era of e-business will be characterized by a focus on value creation built on business models that are sustainable and profitable. In this next era the key drivers will be: perfecting logistics; establishing long term customer relationships; harmonizing sales channels for customer benefits; building a power brand; transforming corporate capital and cost structure ;and ultimately becoming a value added intermediary.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49635240313105,"sku":"GOR004650597","price":5.19,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0787954152.jpg?v=1751043569","url":"https:\/\/www.worldofbooks.com\/de-de\/products\/from-com-to-profit-buch-nick-earle-9780787954154","provider":"World of Books ","version":"1.0","type":"link"}