From Milk to Yoghurt by Ringu Tulku

From Milk to Yoghurt by Ringu Tulku

Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary ideologies that will drive customer satisfaction, meet societal expectations, and boost business performance for competitive advantage. Interest in marketing communication and brand development has increased in recent years due to the proliferation of productions, changing consumer behaviour, increased competition, and technological advancement. Recognising the complexity of these challenges, it has become imperative for firms in emerging economies to understand contemporary issues in marketing to compete effectively and create value for consumers and stakeholders. The first of this two volume work provides insights into this critical issue in a changing world, including destination brand management, brand avoidance, sponsorship, health and personal branding, and offers a futuristic perspective on marketing communications, including the influence of neuromarketing, artificial intelligence, and virtual reality. Meanwhile, Volume I focuses specifically on the effects of the Covid-19 pandemic, social responsibilities, and emerging technologies. Taken together, this two-volume work is a definitive resource for scholars and students of marketing, branding and international business.

Ringu Tulku Rinpoche was born in Kham Lingtsang, in eastern Tibet, and was recognized by His Holiness the Sixteenth Gyalwang Karmapa as the incarnation of one of the tulkus of Ringu monastery, a Kagyü¾˜¶˜¼pa monastery in his home province. He studied with some of the most distinguished khenpos of the Nyingma and Kagyu traditions and received teachings from many outstanding masters, including Thrangu Rinpoche, Dodrupchen Rinpoche, Dilgo Khyentse Rinpoche, and the Gyalwang Karmapa. He is also the author of Path to Buddhahood and The Ri-me Philosophy of Jamgon Kongtrul.

SKU	Nicht verfügbar
ISBN 13	9780953448975
ISBN 10	0953448975
Titel	From Milk to Yoghurt
Autor	Ringu Tulku
Serie	Heart Wisdom
Buchzustand	Nicht verfügbar
Bindungsart	Paperback
Verlag	Bodhicharya Publications
Erscheinungsjahr	2009-07-31
Seitenanzahl	80
Hinweis auf dem Einband	Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.