Frontiers of Electronic Commerce by Ravi Kalakota

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Frontiers of Electronic Commerce by Ravi Kalakota

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Zusammenfassung

This work is aimed at the business person who wants to understand the revolution taking place in electronic commerce. It emphasizes the business applications/mercantile strategies and challenges/opportunities of conducting business on the information superhighway.

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Frontiers of Electronic Commerce by Ravi Kalakota

There is a revolution taking place in electronic commerce! Global networking and other broadband technologies are being used as competitive weapons in today's businesses. There is an increasing demand for efficient collection, dissemination and processing of information due to various economic and market forces. Frontiers of Electronic Commerce is the complete introduction to many facets of electronic commerce, and makes use of today's technology to solve business communications and computer-intensive business problems. 0201845202B04062001

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Dr. Ravi Kalakota is a pioneer in the area of e-commerce. He is the CEO of e-Business Strategies, a technology research and consulting practice, and has consulted extensively with start-ups and Fortune 1000 companies.

Andrew B. Whinston is the Cullen Chair Professor of Information Systems, Computer Science and Economics, IC2 Fellow, and Director of the Center for Information Systems Management at the University of Texas at Austin. His recent research interests are Internet pricing and application of client/server computing to support groups working collaboratively.



0201845202AB04022003
SKU Nicht verfügbar
ISBN 13 9780201845204
ISBN 10 0201845202
Titel Frontiers of Electronic Commerce
Autor Ravi Kalakota
Buchzustand Nicht verfügbar
Bindungsart Paperback
Verlag Pearson Education (US)
Erscheinungsjahr 1996-03-11
Seitenanzahl 864
Hinweis auf dem Einband Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.