The Fundamentals of Branding by Melissa Davis

The Fundamentals of Branding by Melissa Davis

Branding is a discipline that has emerged over the last century to become a ubiquitous force in marketing. This book introduces readers to the basic principles behind the creation and development of successful brands. It offers an overview of the foundations of building, developing and maintaining brands.

'An excellent overview of the subject - much needed in an area not usually so entertainingly expressed on the written page' Martin Dawber, Liverool John Moores University, UK. 'Great book, covers the nature of branding in a diverse way without being shallow. Exciting visuals and case studies. Relevant to our fashion course ... Much less dry than most branding/marketing textbooks!' Tiina Burton, Cambridge School of Visual and Performing Arts, UK. 'I think this is a great entry level book to Branding. It is clearly written and explains the complexities of Branding language and its strategic importance very well.' Ashley Rudolph, University College Falmouth, UK. 'An excellent addition to current titles available on the subject. It's very contemporary in terms of both its case studies and knowledge of current trends and market requirements. It's also very well designed in terms of layout and presentation of information, making it very accessible - even to today's 'I don't do books' generation of undergraduates.' Dave Caton, Swindon College, UK.

Melissa Davis has over 15 years' experience in journalism, branding and corporate communications. She has worked with some of the world's biggest brands, including Apple, TNT, Microsoft and Nike, consulting on communication strategies and brand campaigns. In 2005, she established Truebranding, a London-based agency that advises companies on the integration of social and environmental issues within their brand strategy.

SKU	Nicht verfügbar
ISBN 13	9782940373987
ISBN 10	2940373981
Titel	The Fundamentals of Branding
Autor	Melissa Davis
Serie	Fundamentals
Buchzustand	Nicht verfügbar
Bindungsart	Paperback
Verlag	Bloomsbury Publishing PLC
Erscheinungsjahr	2009-10-12
Seitenanzahl	184
Hinweis auf dem Einband	Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.