Fundraising Management

Fundraising Management by Adrian Sargeant

This comprehensive introduction to fundraising management provides a thorough grounding in the principles underpinning professional practice. Much more than a `how-to’ guide, the book critically examines the key issues in fundraising policy, planning and implementation, and introduces the most important management tools available to the modern fundraiser. Fully revised and updated, this new edition of Fundraising Management is packed with examples and case studies from around the world. It covers every important aspect of the fundraising process, including: Planning Donor recruitment and development Community fundraising Corporate fundraising Legacy fundraising Trust and foundation fundraising Legal and ethical frameworks for fundraising This groundbreaking text has been designed primarily to support students studying for the Certificate in Fundraising Management offered by the Institute of Fundraising, but is a useful text for all fundraising students and professionals.

`An invaluable core text for all practising fundraisers, but simply a `must read’ for those studying for the Institute of Fundraising Certificate in Fundraising ManagementThis latest edition is packed full of state of the art best practice, backed by case studies and underpinned by the academic rigour you would expect from Sargeant and Jay.’

Lindsay Boswell, Chief Executive, Institute of Fundraising

Adrian Sargeant is the Robert F. Hartsook Professor of Fundraising at Indiana University - Purdue University, USA. He also holds positions at Bristol Business School, UK and Queensland University of Technology, Australia. Elaine Jay is a specialist in individual fundraising with over 18 years of experience. She has worked with a number of UK charities, including the RSPCA, as well as with Amherst Direct Marketing, WWAV Rapp Collins and Personal Fundraising Partnership. She has worked as a consultant for the past six years.

SKU	Nicht verfügbar
ISBN 13	9780415451543
ISBN 10	041545154X
Titel	Fundraising Management
Autor	Adrian Sargeant
Buchzustand	Nicht verfügbar
Bindungsart	Paperback
Verlag	Taylor & Francis Ltd
Erscheinungsjahr	2009-12-04
Seitenanzahl	440
Hinweis auf dem Einband	Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis	Nicht verfügbar