Generation Alpha in Beta
Zusammenfassung
The feel-good place to buy books
Generation Alpha in Beta by Maarten Leyts
Generational thinking is not a science, but a reliable framework for successful marketing, communications, and product strategy. This book describes how marketing is evolving for the demographic group Generation Y, born between 2010 - the year when the iPad and Instagram were launched - and 2025. This book examines the impact of technology and digitisation on the brains and development of this generation, the world's future consumers. With examples and insight, it shows how young entrepreneurs and influencers use new media to promote their interests and associated brand preferences to their peers and to the world.
Maarten Leyts has been a passionate youth marketer for two decades and is the founder/CEO of Trendwolves, the international trend, marketing and communication agency with a focus on young people.
| SKU | Nicht verfügbar |
| ISBN 13 | 9789401463799 |
| ISBN 10 | 9401463794 |
| Titel | Generation Alpha in Beta |
| Autor | Maarten Leyts |
| Buchzustand | Nicht verfügbar |
| Bindungsart | Paperback |
| Verlag | Lannoo Publishers |
| Erscheinungsjahr | 2024-01-12 |
| Seitenanzahl | 143 |
| Hinweis auf dem Einband | Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden. |
| Hinweis | Nicht verfügbar |