Get Fit for Digital Business by Rob Laurens

Get Fit for Digital Business by Rob Laurens

Is your organisation in good shape for today’s digital world? Has it effectively changed the way it works to keep up with the new connected consumer? Or is it still stuck on the digital business basics, losing relevance and falling behind in the race for customers? Get Fit for Digital Business will help you to assess where you are now, where you need to go and how you can get there. Leaning on two decades of business transformation experience, Rob Laurens describes the difference between just doing digital and being digital. He provides a practical six-step process that any leader can use to accelerate change, seize the opportunities and counter the threats that digital technology brings. This is people-first business transformation for the real world; the way to build core strength, speed and agility throughout your organisation. Free from digital jargon and corporate gobbledegook, it’s a complete framework for leaders who don’t have time for an MBA in digital business – but who do want to get their teams in great shape to survive and thrive in a digital world. Get Fit for Digital Business will help you to create an enterprise that is not just more productive and profitable, but also happier and healthier – leaving you and your team feeling and performing better in every department.

Rob Laurens is a speaker, coach and consultant specialising in digital business. He has held frontline and board roles in several mid-market companies, set up and run a digital agency in London, and led digital transformation across 104 SMEs worldwide as eCommerce Director at a FTSE 100 company.

SKU	Nicht verfügbar
ISBN 13	9781138616301
ISBN 10	1138616303
Titel	Get Fit for Digital Business
Autor	Rob Laurens
Buchzustand	Nicht verfügbar
Bindungsart	Hardback
Verlag	Taylor & Francis Ltd
Erscheinungsjahr	2019-02-21
Seitenanzahl	166
Hinweis auf dem Einband	Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.