GIS Tutorial for Marketing
Zusammenfassung
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GIS Tutorial for Marketing by Fred L Miller
The value of GIS technology for the business and marketing industry has never been greater than it is today. "GIS Tutorial for Marketing" demonstrates the types of analysis that can broaden the impact and improve the efficiency of marketing efforts. Filled with scenario-based, hands-on exercises, this tutorial addresses targeted promotional campaign development, merchandise strategy planning, retail site selection, and more. No previous GIS experience is required - this book will give beginning students or professionals the knowledge and experience required to gain a distinctive edge in planning marketing strategies and solving marketing problems. "GIS Tutorial for Marketing" includes a DVD that contains a 180-day trial version of ArcGIS 9.2 and a data CD with tutorial datasets and samples of ESRI Business Analyst and Tapestry data.
Dr. Fred Miller is professor of marketing and telecommunications systems management at Murray State University. His teaching and research interests are in the fields of business GIS, Internet marketing, and global marketing management.
| SKU | Nicht verfügbar |
| ISBN 13 | 9781589480797 |
| ISBN 10 | 1589480791 |
| Titel | GIS Tutorial for Marketing |
| Autor | Fred L Miller |
| Serie | Gis Tutorial |
| Buchzustand | Nicht verfügbar |
| Verlag | ESRI Press |
| Erscheinungsjahr | 2007-06-01 |
| Seitenanzahl | 432 |
| Hinweis auf dem Einband | Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden. |
| Hinweis | Nicht verfügbar |