Global Marketing by Johny Johansson

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Global Marketing by Johny Johansson

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Zusammenfassung

This updated text offers a three-pronged approach to global management, foreign entry, local marketing, and global marketing. It addresses how to market an existing product in global markets and discusses how a company develops a new product for a global market.

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Global Marketing by Johny Johansson

This updated text offers a three-pronged approach to global management, foreign entry, local marketing, and global marketing. It addresses how to market an existing product in global markets and discusses how a company develops a new product for a global market. This discussion takes into consideration the culture and needs of those customers.

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SKU Nicht verfügbar
ISBN 13 9780071169615
ISBN 10 007116961X
Titel Global Marketing
Autor Johny Johansson
Buchzustand Nicht verfügbar
Bindungsart Paperback
Verlag McGraw-Hill Education - Europe
Erscheinungsjahr 1999-01-01
Seitenanzahl 672
Hinweis auf dem Einband Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.