Global Marketing by Warren J Keegan

  •
1 1

Global Marketing by Warren J Keegan

Checking stock...
Checking stock...
Proud to be B-Corp

Our business meets the highest standards of verified social and environmental performance, public transparency and legal accountability to balance profit and purpose. In short, we care about people and the planet.

The feel-good place to buy books
  • Free delivery in the UK
  • Supporting authors with AuthorSHARE
  • 100% recyclable packaging
  • B Corp - kinder to people and planet
  • Buy-back with World of Books - Sell Your Books

Global Marketing by Warren J Keegan

The excitement, challenges, and controversies of global marketing. Global Marketing strives to reflect current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing. The new edition focuses on the recent changes in the world, including the global financial crisis.

You might also like

SKU Nicht verfügbar
ISBN 13 9780137042685
ISBN 10 013704268X
Titel Global Marketing
Autor Warren J Keegan
Buchzustand Nicht verfügbar
Bindungsart Paperback
Verlag Pearson Education (US)
Erscheinungsjahr 2010-03-25
Seitenanzahl 624
Hinweis auf dem Einband Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.