The Great Marketing Turnaround
The Great Marketing Turnaround
Regular price
Checking stock...
Regular price
Checking stock...
Proud to be B-Corp
Our business meets the highest standards of verified social and environmental performance, public transparency and legal accountability to balance profit and purpose. In short, we care about people and the planet.
The feel-good place to buy books
- Free delivery in the UK
- Supporting authors with AuthorSHARE
- 100% recyclable packaging
- B Corp - kinder to people and planet
- Buy-back with World of Books - Sell Your Books
Rapp, Stan: - Stan Rapp is Chairman of Engauge, a pioneering customer engagement agency founded three years ago with private equity partner Halyard Capital. He is coauthor of six books, including the international best-seller Maxi- Marketing. Advertising Age included him as one of the 101 individuals who shaped advertising in the 20th century. Rapp, over a 30-year period, served as CEO of two agencies that now generate combined revenues of one billion dollars. Rapp is a member of the DMA Hall of Fame.
| SKU | Nicht verfügbar |
| ISBN 13 | 9780133655605 |
| ISBN 10 | 0133655601 |
| Titel | The Great Marketing Turnaround |
| Autor | Stan Rapp |
| Buchzustand | Nicht verfügbar |
| Bindungsart | Hardback |
| Verlag | Pearson Professional Education |
| Erscheinungsjahr | 1990-08-17 |
| Seitenanzahl | 300 |
| Hinweis auf dem Einband | Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden. |
| Hinweis | Nicht verfügbar |