Growth Hacker Marketing
Klicken, um hineinzusehen
Proud to be B-Corp
The feel-good place to buy books
Growth Hacker Marketing by Ryan Holiday
A primer on the future of PR, marketing and advertising -- now revised and updated with new case studies"Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it, too." --Jason Harris, CEO of Mekanism
Megabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they're worth billions--with hardly a dime spent on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they relied on growth hacking to reach users and build their businesses.
Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they're primed to generate explosive reactions.
Bestselling author Ryan Holiday, the acclaimed marketing guru for many successful brands, authors, and musicians, explains the new rules in a book that has become a marketing classic in Silicon Valley and around the world. This new edition is updated with cutting-edge case studies of startups, brands, and small businesses.
Growth Hacker Marketing is the go-to playbook for any company or entrepreneur looking to build and grow.
Ryan Holiday is a leading thinker and writer on ancient philosophy and its use in modern life. He is a sought-after speaker, strategist, and author of numerous popular books, including The Obstacle Is the Way, Ego Is the Enemy, The Daily Stoic, and Stillness Is the Key, which was named the #1 New York Times bestseller. Almost two million individuals have read his books, which have been translated into over 30 languages. He and his family live just outside of Austin, Texas.
| SKU | Nicht verfügbar |
| ISBN 13 | 9781591847380 |
| ISBN 10 | 1591847389 |
| Titel | Growth Hacker Marketing |
| Autor | Ryan Holiday |
| Buchzustand | Nicht verfügbar |
| Bindungsart | Paperback |
| Verlag | Penguin Putnam Inc |
| Erscheinungsjahr | 2014-09-30 |
| Seitenanzahl | 176 |
| Hinweis auf dem Einband | Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden. |
| Hinweis | Nicht verfügbar |