"Harvard Business Review" on Customer Relationship Management by Harvard Business Review

"Harvard Business Review" on Customer Relationship Management by Harvard Business Review

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Zusammenfassung

Presents a collection of articles, which helps organizations understand how to build customer loyalty through unique relationship-building strategies, such as partnerships, branding, and superlative customer service.

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"Harvard Business Review" on Customer Relationship Management by Harvard Business Review

This collection of cutting-edge articles will help organizations understand how to build customer loyalty through unique relationship-building strategies, such as partnerships, branding, and superlative customer service.
Since 1984, Harvard Business School Press has been dedicated to publishing the most contemporary management thinking, written by authors and practitioners who are leading the way. Whether readers are seeking big-picture strategic thinking or tactical problem solving, advice in managing global corporations or for developing personal careers, HBS Press helps fuel the fire of innovative thought. HBS Press has earned a reputation as the springboard of thought for both established and emerging business leaders.
SKU Nicht verfügbar
ISBN 13 9781578516995
ISBN 10 1578516994
Titel "Harvard Business Review" on Customer Relationship Management
Autor Harvard Business Review
Serie Harvard Business Review Paperback S
Buchzustand Nicht verfügbar
Bindungsart Paperback
Verlag Harvard Business Review Press
Erscheinungsjahr 2002-02-01
Seitenanzahl 208
Hinweis auf dem Einband Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis Nicht verfügbar