How Audiences Decide
Zusammenfassung
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How Audiences Decide by Richard Young
Richard Young has written a meticously researched and perhaps most comprehensive book on this topic yet published. While its potential audience is relatively small in relation to other MBA courses, those who teach at this level will recognize its scholarship."How Audiences Decide is a richly detailed examination of the many factors involved in how audiences receive communicationYoung (management communication, Carnegie Mellon Univ. Tepper School of Business) is an expert in the fields of rhetoric and communication, and he has applied his research to the areas of negotiation, consulting, and audience decision making... Young's work is comprehensive, and he supports his remarks thoroughly with an abundance of theory from communications and psychology, including cognitive science, social cognition, and behavioral economics. The author also covers a variety of approaches to communication, including verbal and visual. Highly recommended." -- D. Aron, Dominican University (CHOICE, August 2011)
Dr. Richard Young is Associate Teaching Professor of Management Communication at the Tepper School of Business at Carnegie Mellon University. A regular presenter at the Management Communication Association’s annual conferences, he received his Ph.D. in Rhetoric from Carnegie Mellon in 1989.
| SKU | Nicht verfügbar |
| ISBN 13 | 9780415879002 |
| ISBN 10 | 0415879000 |
| Titel | How Audiences Decide |
| Autor | Richard Young |
| Buchzustand | Nicht verfügbar |
| Bindungsart | Paperback |
| Verlag | Taylor & Francis Ltd |
| Erscheinungsjahr | 2010-12-20 |
| Seitenanzahl | 396 |
| Hinweis auf dem Einband | Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden. |
| Hinweis | Nicht verfügbar |