How to Write Great Copy
How to Write Great Copy
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Zusammenfassung
In 'How to Write Great Copy', Dominic Gettins divides the process of writing copy into eight practical rules which have proved successful where used on courses and workshops as well as in many successful advertising campaigns.
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How to Write Great Copy by Dominic Gettins
In our visually dominated age, there is an even greater reason for copy to be beautifully and sharply written, to have impact and immediacy. Dominic Gettins spent many years writing copy and training others to do so. In this slim elegantly written guide, he clearly demonstrates his ability to get his message across and shows readers how to do the same. He articulates the uncodified knowledge copywriters and art directors use when writing ads for readers to apply to any communications they have to produce.The techniques and principles can be applied to any form of promotional writing, in national press, newsletters, press releases, direct mail shots, posters, TV, radio, and even internal reports and memos. He presents these in the form of 8 essential rules: 1.Know your target market; 2.Do research; 3.Answer the brief; 4.Be relevant; 5.Be objective; 6.Keep it simple; 7.Know your medium; 8.Be ambitious.
"Dominic Gettins shows that only when you know the rules can you break them..it's a shortcut to the sort of knowledge gained by trial and error over many years by the icons of the advertising business." - Direct Response "Entertaining yet illuminating; good for dipping into yet a basis for deeper reflection." - Argent"
Dominic Gettins is a highly-acclaimed copywriter whose work has won many awards. His rules have been adopted by many leading organizations for many years, such as the BBC, Microsoft and Abbey National. He is now Creative Director at Euro RSCG London, one of the world's largest communications consultancies.
| SKU | Nicht verfügbar |
| ISBN 13 | 9780749446635 |
| ISBN 10 | 0749446633 |
| Titel | How to Write Great Copy |
| Autor | Dominic Gettins |
| Buchzustand | Nicht verfügbar |
| Bindungsart | Paperback |
| Verlag | Kogan Page Ltd |
| Erscheinungsjahr | 2006-04-03 |
| Seitenanzahl | 208 |
| Hinweis auf dem Einband | Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden. |
| Hinweis | Nicht verfügbar |