Imagination Engineering by Paul Birch

Imagination Engineering by Paul Birch

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Zusammenfassung

Creative thinking, creative problem solving and creative idea generation are becoming necessary components of a manager's tool-kit. This book explores "creative mapping", a way of looking at creativity that puts problem-solving and idea-generating techniques into an easy-to-remember framework.

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Imagination Engineering by Paul Birch

"Recommended reading for those in enterprises of every kind." - Sir Colin Marshall Puts problem-solving and idea-generating techniques into a convenient, easy-to-remember framework. The roadmap from here to there for those times when you don't know where there is. Authors : Brian Clegg is a writer and corporate consultant. Paul Birch is an experienced writer. His career has included being British Airways corporate jester - a role developed to stimulate creativity within BA.
Educated at a public boarding school in Kent, Paul Birch achieved his school colours in rugby, athletics, swimming, shooting and, by his own admission, little else! Most of his business life was spent in advertising, as Creative Director and Copywriter for mainline advertising agencies at home and abroad, in South Africa, Saudi Arabia and London. Following his time in the advertising game, Paul then spent twelve years as a carer, mainly looking after people suffering from dementia. Married, with one son, and now retired, Paul lives happily with his wife in Letchworth Garden City, Hertforshire. Apart from writing, Paul enjoys reading, walking, trying to keep fit and, wherever possible, escaping to his sunshine villa in North Cyprus.
SKU Nicht verfügbar
ISBN 13 9780273620648
ISBN 10 0273620649
Titel Imagination Engineering
Autor Paul Birch
Buchzustand Nicht verfügbar
Bindungsart Paperback
Verlag Pearson Education Limited
Erscheinungsjahr 1996-09-03
Seitenanzahl 208
Hinweis auf dem Einband Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis Nicht verfügbar