Innovation Management by Allan Afuah

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Innovation Management by Allan Afuah

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Zusammenfassung

This text addresses the topic of innovation management in response to the increasing number of course in this area offered in strategic management departments. Its multi-funtional, integrative approach includes the contributions of economics, organizational theory, marketing and finance.

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Innovation Management by Allan Afuah

Addressing the topic of innovation management as its core theme, this book was written in response to the increasing number of courses in this area that are usually offered in strategic management departments. Because it is integrative, the book has a multi-functional approach to innovation management, including the important contributions of economics, organizational theory, marketing, and finance. This book is intended for courses in management of innovation, technology management, strategic management.

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SKU Nicht verfügbar
ISBN 13 9780195113464
ISBN 10 0195113462
Titel Innovation Management
Autor Allan Afuah
Buchzustand Nicht verfügbar
Bindungsart Hardback
Verlag Oxford University Press Inc
Erscheinungsjahr 1997-10-23
Seitenanzahl 416
Hinweis auf dem Einband Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis Nicht verfügbar