Inspired: How To Create Products Customers Love by Marty Cagan

Inspired: How To Create Products Customers Love by Marty Cagan

It is to demonstrate the enormous potential of the experimental method in economics by providing examples of how experimental economics can shed important new light on key issues of vital economic significance. The subject matter covers several areas of economics and demonstrates why and how experimental methodology can provide new insight. It should prove invaluable to all economists, but perhaps particularly those who are as yet unexposed to this particular methodology.
The most active experimental economists contributed to this volume: Besides the editor of this volume there are to mention P. Bohm, P. Burrows and G. Loomes, G.W. Harrison, S.S. Lim, E.C. Prescott and S. Sunder, A.E. Roth, P. Sbriglia.

MARTY CAGAN, widely recognized as the primary thought leader for technology product management, is the founder of the Silicon Valley Product Group (SVPG). He served as an executive responsible for defining and building products for some of the most successful companies in the world, including Hewlett-Packard, Netscape Communications, and eBay.

SKU	Nicht verfügbar
ISBN 13	9780981690407
ISBN 10	0981690408
Titel	Inspired: How To Create Products Customers Love
Autor	Marty Cagan
Buchzustand	Nicht verfügbar
Bindungsart	Hardback
Verlag	Svpg Press
Erscheinungsjahr	2008-01-01
Seitenanzahl	242
Hinweis auf dem Einband	Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.