Introducing Communication Research by Donald Treadwell

Introducing Communication Research by Donald Treadwell

Highlighting examples of research in real-world settings throughout, this textbook provides an overview of the research process, covering both quantitative and qualitative methods, statistics, ethics, measurement and more. A concluding chapter shows students how to write up and present their research to various audiences.

“I like Treadwell’s book because its layout, language, topics, chapter lengths and its emphasis on pre-dominantly quantitative social scientific methodsI also like the supplementary readings, recommended Web resources, references, and study sites at the end of each chapter.”
-- Kenneth Yang

Donald Treadwell earned his master’s degree in communication from Cornell University and his PhD in communication and rhetoric from Rensselaer Polytechnic Institute. He developed and taught communication research classes in classroom and online settings and also taught courses in organizational communication, public relations, and public relations writing. He is the coauthor of Public Relations Writing: Principles in Practice (2nd ed., Sage, 2005). He has published and presented research on organizational image, consumer response to college names, health professionals’ images of AIDS, faculty perceptions of the communication discipline, and employers’ expectations of newly hired communication graduates. His research appears in Communication Monographs, Journal of Technical Writing and Communication, Public Relations Review, Journal of Human Subjectivity, and Criminal Justice Ethics. He is professor emeritus, Westfield State University, and has international consulting experience in agricultural extension and health communication.

SKU	Nicht verfügbar
ISBN 13	9781452217352
ISBN 10	1452217351
Titel	Introducing Communication Research
Autor	Donald Treadwell
Buchzustand	Nicht verfügbar
Bindungsart	Paperback
Verlag	Sage Publications, Inc
Erscheinungsjahr	2013-03-05
Seitenanzahl	328
Hinweis auf dem Einband	Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis	Nicht verfügbar