Key Account Management in Financial Services by Peter Cheverton

Key Account Management in Financial Services by Peter Cheverton

Key Account Management in Financial Services has been written in response to demand for a book devoted exclusively to the subject for this market. Using specific, tailored examples and case studies from global financial services companies, it provides you with expert advice on marketing and selling financial products. Compiled from original in-depth research and interviews, it takes you through the process of understanding, analysis, planning, implementation and performance monitoring, so it can be used as a 'before, during, and after' guide to practical implementation. The free CD ROM contains KAM analysis software and planning tools. This is a must-have reference if you are working or studying in this field.

"This book is designed to help financial services companies meet the expectations of their larger customers, profitablyThe authors have an unrivalled pedigree in business-to-business theory and practice and all are experienced and widely-read authors. They have drawn on their enormous expertise in marketing, selling and financial services to produce a straightforward, readable, reliable guide. Good luck in using it." Professor Malcolm McDonald, Emeritus Professor,Cranfield School of Management, UK "Editor Peter Cheverton is a guru of KAM, and this book somewhat modifies and tailors his basic KAM approach to fit the needs of the financial services industry." getAbstract.com

Peter Cheverton is Director of Insight Marketing and People Ltd, the leading international training and consultancy firm in KAM implementation. He is also the author of Key Account Management and Key Marketing Skills (both Kogan Page). Bryan Foss is director of www.FossInitiatives.com and a non-executive director and adviser to the CEOs of a portfolio of fast-growing international companies. Dr Tim Hughes is a marketing consultant, mainly for financial services companies. He is a Senior Lecturer at Bristol Business School, UK. Professor Merlin Stone is a director of QCi Ltd, The Database Group Ltd, The Halo Works Ltd and NowellStone Ltd. He is a leading consultant, researcher and lecturer on marketing and customer management, and has published 30 books and hundreds of articles on these subjects.

SKU	Nicht verfügbar
ISBN 13	9780749450694
ISBN 10	074945069X
Titel	Key Account Management in Financial Services
Autor	Peter Cheverton
Buchzustand	Nicht verfügbar
Bindungsart	Paperback
Verlag	Kogan Page Ltd
Erscheinungsjahr	2007-11-03
Seitenanzahl	344
Hinweis auf dem Einband	Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis	Nicht verfügbar