Lights, Camera, Campaign!
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Lights, Camera, Campaign! by David A Schultz
Television sets the tone for American political advertising through paid advertisements, the nightly news, and even late-night talk shows. This anthology explores the reality of political advertising in the media - the impact of negative ads, what constitutes a good ad, new strategies, ads for specific audiences (different ethnic groups) and campaigns (such as that of Arnold Schwarzenegger in California), advertising for ballot initiatives - and examines the role of the news in political campaigns as well as that of politics as entertainment on late-night television. This book will be useful in classes in media and politics, campaigns and elections, and politics and popular culture.| SKU | Nicht verfügbar |
| ISBN 13 | 9780820468310 |
| ISBN 10 | 0820468312 |
| Titel | Lights, Camera, Campaign! |
| Autor | David A Schultz |
| Serie | Popular Politics And Governance In America |
| Buchzustand | Nicht verfügbar |
| Bindungsart | Paperback |
| Verlag | Peter Lang Publishing Inc |
| Erscheinungsjahr | 2004-10-11 |
| Seitenanzahl | 322 |
| Hinweis auf dem Einband | Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden. |
| Hinweis | Nicht verfügbar |