Loose Leaf for Marketing by Roger Kerin

Loose Leaf for Marketing by Roger Kerin

Kerin/Hartley's Marketing 14th edition is the most robust Principles of Marketing solution available to meet the needs of a wide range of faculty. Marketing focuses on decision making through extended examples, cases, and videos involving real people making real marketing decisions. The author team's decades of combined experience in the higher education classroom continue to inform the title's innovative pedagogical approach. Marketing is known for its conversational writing style, ability to engage students through active learning techniques, and vivid descriptions of businesses, marketing professionals, and entrepreneurs in cases, exercises, and testimonials that help students personalize marketing and identify possible career interests. Powerful tools like Connect, SmartBook, and the regularly updated resources at www.kerinmarketing.com make this 14th edition of Marketing the best choice for instructors seeking a rigorous, comprehensive program with balanced coverage of traditional and contemporary concepts.

SKU	Nicht verfügbar
ISBN 13	9781260157727
ISBN 10	1260157725
Titel	Loose Leaf for Marketing
Autor	Steven Hartley
Buchzustand	Nicht verfügbar
Verlag	Mcgraw-Hill Education
Erscheinungsjahr	2018-02-12
Seitenanzahl	784
Hinweis auf dem Einband	Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.