Loose Leaf for Services Marketing by Valarie A Zeithaml

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Loose Leaf for Services Marketing by Valarie A Zeithaml

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Loose Leaf for Services Marketing by Valarie A Zeithaml

Zeithaml's Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers. The seventh edition maintains a managerial focus by incorporating company examples and strategies for addressing issues in every chapter, emphasizing the knowledge needed to implement service strategies for competitive advantage across industries.

New research references and examples in every chapter include increased coverage of new business model examples such as Airbnb, Uber, OpenTable, Mint/Intuit, and others, alongside greater emphasis on technology, digital and social marketing, Big Data, and data analytics as a service. The longer cases have been removed from the 7e. View Table of Contents and Features below for more information.

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SKU Nicht verfügbar
ISBN 13 9781259867019
ISBN 10 1259867013
Titel Loose Leaf for Services Marketing
Autor Valarie A Zeithaml
Buchzustand Nicht verfügbar
Verlag McGraw Hill Education India
Erscheinungsjahr 2017-03-13
Seitenanzahl 1088
Hinweis auf dem Einband Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.