Luxury Brand Management by Michel Chevalier

  •
1 1

Luxury Brand Management by Michel Chevalier

Checking stock...
Checking stock...
Zusammenfassung

A fascinating and comprehensive examination of the different dimensions of luxury management in various sectors. This is a powerful book for marketers, advertisers and brand managers in understanding the intricacies of the luxury market- how it is designed, defined and divined.

The feel-good place to buy books
  • Free delivery in the UK
  • Supporting authors with AuthorSHARE
  • 100% recyclable packaging
  • B Corp - kinder to people and planet
  • Buy-back with World of Books - Sell Your Books

Luxury Brand Management by Michel Chevalier

A fascinating and comprehensive examination of the different dimensions of luxury management in various sectors. This is a powerful book for marketers, advertisers and brand managers in understanding the intricacies of the luxury market- how it is designed, defined and divined. Written by the authors of Pro-Logo, this book sets the benchmark for luxury brand management.

You might also like

SKU Nicht verfügbar
ISBN 13 9780470823262
ISBN 10 0470823267
Titel Luxury Brand Management
Autor Michel Chevalier
Buchzustand Nicht verfügbar
Verlag Wiley
Erscheinungsjahr 2008-04-08
Seitenanzahl 400
Hinweis auf dem Einband Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.