The Man Nobody Knows by Bruce Barton

The Man Nobody Knows by Bruce Barton

Bruce Barton's 1925 effort to reconfigure Jesus for the Roaring Twenties turned into one of the great best-sellers of the century. In The Man Nobody Knows, Barton depicted Christ as a man's man, not the meek, effeminate figure he had encountered in Sunday School. No Puritan or Prohibitionist, this Jesus turned water into wine and was "the most popular dinner guest in Jerusalem." Here was the world's first advertising man, whose parables sparkled as models for modern jingle writers. (Barton had co-founded the celebrated advertising firm of Batten, Barton, Durstine and Osborne.) Here was Christ, the world's greatest business executive, who "picked up twelve men from the bottom ranks of business and forged them into an organization that conquered the world." When in the 1950s Barton felt compelled to revise his often-reprinted book for a new generation, he blurred its focus. In this new edition, the historian Richard Fried revives the primary source in Barton's original language. Mr. Fried explores the book's rich insights into the culture of the 1920s, revealing not only the union of religion and business but changing attitudes toward consumption and leisure, sexuality and the roles of men and women.

His themes are, ahem, resurrected by businessmen who seek to enumerate the most common problems in business-- Kim Phillips-Fein * The American Prospect *
Barton is a pioneer in public relations...by making Jesus the founder of modern business. -- Richard N. Ostilling * Philadelphia Tribune *

Richard M. Fried is professor of history at the University of Illinois at Chicago. He has also written The Russians are Coming! The Russians are Coming!: Pageantry and Patriotism in Cold War America.

SKU	Nicht verfügbar
ISBN 13	9781566632942
ISBN 10	1566632943
Titel	The Man Nobody Knows
Autor	Bruce Barton
Buchzustand	Nicht verfügbar
Bindungsart	Paperback
Verlag	Ivan R Dee, Inc
Erscheinungsjahr	2000-04-18
Seitenanzahl	128
Hinweis auf dem Einband	Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis	Nicht verfügbar