Managerial Economics and Strategy by Jeffrey M Perloff

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Managerial Economics and Strategy by Jeffrey M Perloff

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Managerial Economics and Strategy by Jeffrey M Perloff

Intended primarily for Managerial Economics courses, this text also provides practical content to current and aspiring industry professionals.   Economics is a powerful tool that can help managers to manage effectively. In Managerial Economics Jeffrey Perloff and James Brander use real-world issues and examples from actual markets to show future managers how economic principles can be used in business decisions.   In text examples and boxed mini-cases use actual data to illustrate how to use basic models. For example, to illustrate rivalry in oligopolistic markets, the authors look at rivalry between United and American Airlines and between Coke and Pepsi. Mini-case examples include why American Apparel is vertically integrated and why upscale manufacturers limit the number of designer hand-bags a customer is allowed to buy.   To help future managers learn to solve new problems, Perloff and Brander repeatedly demonstrate problem-solving through in-text Q&As. Each Q&A poses an important managerial or economic issue and demonstrates how to solve it using a step-by-step approach.   Note: You are purchasing a standalone product; MyEconLab does not come packaged with this content. If you would like to purchase both the physical text and MyEconLab search for ISBN-10: 0133457087/ ISBN-13: 9780133457087. That package includes: ISBN-10: 0321566440 / ISBN-13: 9780321566447 Managerial Economics ISBN-10: 013314612X / ISBN-13: 9780133146127 MyEconLab -- NEW MyEconLab with Pearson eText -- Standalone Access Card -- for Managerial Economics MyEconLab is not a self-paced technology and should only be purchased when required by an instructor.

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Perloff, Jeffrey M.: -

Jeffrey M. Perloff is professor in the Department of Agricultural and Resource Economics at the University of California, Berkeley, a former member of the National Bureau of Economic Research Board of Directors, and coauthor of Modern Industrial Organization.

SKU Nicht verfügbar
ISBN 13 9780321566447
ISBN 10 0321566440
Titel Managerial Economics and Strategy
Autor Jeffrey M Perloff
Buchzustand Nicht verfügbar
Verlag Pearson Education (US)
Erscheinungsjahr 2013-12-10
Seitenanzahl 688
Hinweis auf dem Einband Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.