Managing Brands
Managing Brands
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Zusammenfassung
Takes a fresh look at brand management and strategy and the pivotal role of branding in today's business environment. Written for students of branding at undergraduate and postgraduate levels, this book provides students with an incisive account of how successful brands are created, built and managed.
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Managing Brands by Sylvie Laforet
Offers a fresh look at brand management and strategy and the pivotal role of branding in business environment. Suitable for students of branding at undergraduate and postgraduate levels, this book provides students with an incisive account of how successful brands are created, built and managed.| SKU | Nicht verfügbar |
| ISBN 13 | 9780077117481 |
| ISBN 10 | 0077117484 |
| Titel | Managing Brands |
| Autor | Sylvie Laforet |
| Buchzustand | Nicht verfügbar |
| Bindungsart | Paperback |
| Verlag | McGraw-Hill Education - Europe |
| Erscheinungsjahr | 2009-11-16 |
| Seitenanzahl | 560 |
| Hinweis auf dem Einband | Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden. |
| Hinweis | Nicht verfügbar |