Managing Brands by Sylvie Laforet

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Managing Brands by Sylvie Laforet

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Zusammenfassung

Takes a fresh look at brand management and strategy and the pivotal role of branding in today's business environment. Written for students of branding at undergraduate and postgraduate levels, this book provides students with an incisive account of how successful brands are created, built and managed.

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Managing Brands by Sylvie Laforet

Offers a fresh look at brand management and strategy and the pivotal role of branding in business environment. Suitable for students of branding at undergraduate and postgraduate levels, this book provides students with an incisive account of how successful brands are created, built and managed.

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SKU Nicht verfügbar
ISBN 13 9780077117481
ISBN 10 0077117484
Titel Managing Brands
Autor Sylvie Laforet
Buchzustand Nicht verfügbar
Bindungsart Paperback
Verlag McGraw-Hill Education - Europe
Erscheinungsjahr 2009-11-16
Seitenanzahl 560
Hinweis auf dem Einband Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis Nicht verfügbar