Market-driven Management by Frederick E Webster

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Market-driven Management by Frederick E Webster

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Teil der Portable Mba S-Serie

Zusammenfassung

Providing incisive analyses of the most recent marketing advances, this study summarizes the latest research and the best practices from industry, illustrating innovation which works successfully and marketing practices that have failed.

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Market-driven Management by Frederick E Webster

Providing incisive analyses of the most recent marketing advances, this study summarizes the latest research and the best practices from industry, illustrating innovation which works successfully and marketing practices that have failed. The "Portable MBA" series has been developed to cover the core curriculum of a typical MBA course. Each volume offers practical overviews of insights and information needed for the MBA programmes. Although not specifically designed as a course book, each book provides comprehensive coverage of primary business functions.

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SKU Nicht verfügbar
ISBN 13 9780471595762
ISBN 10 0471595764
Titel Market-driven Management
Autor Frederick E Webster
Serie Portable Mba S
Buchzustand Nicht verfügbar
Bindungsart Hardback
Verlag John Wiley and Sons Ltd
Erscheinungsjahr 1994-04-27
Seitenanzahl 288
Hinweis auf dem Einband Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis Nicht verfügbar