Market-driven Management by Jean-Jacques Lambin

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Market-driven Management by Jean-Jacques Lambin

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Teil der Macmillan Business-Serie

Zusammenfassung

Taking a market-orientation approach, the author challenges the traditional concept of the 4Ps and the functional role of marketing departments. Using examples from a range of manufacturing, service, consumer and business-to-business sectors, it ends with 10 longer case studies.

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Market-driven Management by Jean-Jacques Lambin

Taking a market-orientation approach, the author challenges the traditional concept of the 4Ps and the functional role of marketing departments. Using examples from a range of manufacturing, service, consumer and business to business sectors, the text ends with 10 longer case studies. There is a free Instructor's Support Manual on the Macmillan Business website.

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JEAN-JACQUES LAMBIN is currently Professor of Market-Driven Management at Instituto di Economia d'Impresa, Milan and Emeritus Professor at University Catholique de Louvain, Belgium.
SKU Nicht verfügbar
ISBN 13 9780333793190
ISBN 10 0333793196
Titel Market-driven Management
Autor Jean-Jacques Lambin
Serie Macmillan Business
Buchzustand Nicht verfügbar
Bindungsart Paperback
Verlag Palgrave Macmillan
Erscheinungsjahr 2000-03-15
Seitenanzahl 768
Hinweis auf dem Einband Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis Nicht verfügbar