The Marketer's Guide to Public Relations by Thomas L Harris

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The Marketer's Guide to Public Relations by Thomas L Harris

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Zusammenfassung

Covers the latest techniques in profit-building public relations, from sports and events sponsorship and cause-related marketing to film and media exposure, together with methods for launching new products. This book has an international perspective and features case studies of major companies.

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The Marketer's Guide to Public Relations by Thomas L Harris

This guide covers the "new PR", which plays a critical marketing role in many of today's most innovative and successful companies. It explores the latest techniques in profit-building public relations, from sports and events sponsorship and cause-related marketing to movie and media exposures, together with a host of methods for launching new products. The book shows why public relations have become a vital part of the marketing mix, and explains how to set up a marketing PR plan, develop focused themes and integrate PR into the overall marketing strategy. Case studies are included, featuring American companies such as Disney, Ford, IBM, Sony, Coca-Cola, Procter & Gamble, McDonalds and Mattel.

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SKU Nicht verfügbar
ISBN 13 9780471618850
ISBN 10 0471618853
Titel The Marketer's Guide to Public Relations
Autor Thomas L Harris
Buchzustand Nicht verfügbar
Bindungsart Hardback
Verlag John Wiley and Sons Ltd
Erscheinungsjahr 1991-02-07
Seitenanzahl 320
Hinweis auf dem Einband Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis Nicht verfügbar