Marketing 2018, Loose-Leaf Version
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Pride, William M.: - William Pride (Ph.D., Louisiana State University) is a professor of marketing in the Mays Business School, Texas A&M University. In addition to this text, he is co-author of a market-leading principles of marketing book. Dr. Pride's research interests include advertising, promotion, and distribution channels, and his research articles have appeared in major professional journals, such as the Journal of Marketing, the Journal of Marketing Research, the Journal of the Academy of Marketing Science, and the Journal of Advertising. Dr. Pride is a member of the American Marketing Association, Academy of Marketing Science, Society for Marketing Advances, and the Marketing Management Association. He has received the Marketing Fellow Award from the Society of Marketing Advances and the Marketing Innovation Award from the Marketing Management Association. Both of these are lifetime achievement awards.
| SKU | Nicht verfügbar |
| ISBN 13 | 9781337272896 |
| ISBN 10 | 1337272892 |
| Titel | Marketing 2018, Loose-Leaf Version |
| Autor | William Pride |
| Buchzustand | Nicht verfügbar |
| Verlag | South-Western College Pub |
| Erscheinungsjahr | 2017-01-12 |
| Seitenanzahl | 0 |
| Hinweis auf dem Einband | Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden. |
| Hinweis | Nicht verfügbar |