Marketing Analytics Using Excel
Marketing Analytics Using Excel
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Zusammenfassung
This introductory guide to marketing analytics using Microsoft Excel provides a broad and easy-to-understand overview of marketing analytics for those who are new to the subject.
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Marketing Analytics Using Excel by Rahul Pratap Singh Kaurav
This introductory guide to marketing analytics using Microsoft Excel provides a broad and easy-to-understand overview of marketing analytics for those who are new to the subject.
Dr. Kaurav is an Associate Professor at FORE School of Management (FSM), New Delhi. Here he is responsible for teaching, training, research, and consultancy. His teaching and research interests include Marketing Management, Services Marketing, Research Methodology, Marketing Research, and Marketing Analytics. He is a professionally acquired trainer for quantitative and qualitative research software and into the training of SPSS, Jamovi, MAXQDA, NVIVO, and Bibliometric Analysis. He has been associated with the University of Liverpool, UK, BITS-Pilani, and Taylor’s University, Malaysia as an adjunct faculty.
| SKU | Nicht verfügbar |
| ISBN 13 | 9781529681895 |
| ISBN 10 | 1529681898 |
| Titel | Marketing Analytics Using Excel |
| Autor | Rahul Pratap Singh Kaurav |
| Buchzustand | Nicht verfügbar |
| Bindungsart | Paperback |
| Verlag | Sage Publications Ltd |
| Erscheinungsjahr | 2025-04-12 |
| Seitenanzahl | 448 |
| Hinweis auf dem Einband | Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden. |
| Hinweis | Nicht verfügbar |