The Marketing Book by Michael J Baker

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The Marketing Book by Michael J Baker

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Teil der Cim Professional Development-Serie

Zusammenfassung

This revised fourth edition has several rewritten chapters reflecting current trends and serves as a reference work and textbook for both students and practitioners. It explains the nature of the marketing function, its managerial application and its contribution to corporate success.

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The Marketing Book by Michael J Baker

This revised fourth edition has several rewritten chapters reflecting current trends and serves as a reference work and textbook for both students and practitioners. It explains the nature of the marketing function, its managerial application and its contribution to corporate success.

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SKU Nicht verfügbar
ISBN 13 9780750641142
ISBN 10 0750641142
Titel The Marketing Book
Autor Michael J Baker
Serie Cim Professional Development
Buchzustand Nicht verfügbar
Bindungsart Paperback
Verlag Taylor & Francis Ltd
Erscheinungsjahr 1999-04-30
Seitenanzahl 718
Hinweis auf dem Einband Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis Nicht verfügbar