Marketing by Arnold Fewell
Marketing in the hospital industry is designed for managers at all levels and students who need an understanding of marketing techniques. The authors aim to remove the mystique and misunderstanding that surrounds marketing. The book demonstrates how to take positive steps using proven marketing techniques to improve sustainable profit and increase year on year, and it is written in a user-friendly style, wtih checklists and examples throughout. A number of running case studies continue throughout the book, showing how to put marketing tactics into practice.| SKU | Nicht verfügbar |
| ISBN 13 | 9780750601658 |
| ISBN 10 | 0750601655 |
| Titel | Marketing |
| Autor | Arnold Fewell |
| Serie | Caterer And Hotelkeeper Hospitality Pocket Books S |
| Buchzustand | Nicht verfügbar |
| Bindungsart | Hardback |
| Verlag | Taylor & Francis Ltd |
| Erscheinungsjahr | 1992-10-19 |
| Seitenanzahl | 200 |
| Hinweis auf dem Einband | Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden. |
| Hinweis | Nicht verfügbar |