Marketing Concepts for Libraries and Information Services by Eileen Elliot De Saez

Marketing Concepts for Libraries and Information Services by Eileen Elliot De Saez

The most successful organizations in a fast-changing world are those that are genuinely market oriented. If librarians and information professionals are to ensure the survival and prosperity of their services, then marketing is a tool they must master and market research is an essential element of their work. This textbook introduces to practitioners a wide range of marketing concepts and techniques suitable for library and information services. Fully revised and updated, this second edition contains a new chapter on marketing in the digital age, which explores the potential of e-marketing for librarians and information managers, data mining and customer relationship management, and the current marketing focus.

Eileen Elliott de Saez is a Chartered Marketer, one of the first in the UK, and was until recently Senior Lecturer at the School of Information Studies, University of Northumbria.

SKU	Nicht verfügbar
ISBN 13	9781856044264
ISBN 10	1856044262
Titel	Marketing Concepts for Libraries and Information Services
Autor	Eileen Elliot De Saez
Buchzustand	Nicht verfügbar
Bindungsart	Paperback
Verlag	Facet Publishing
Erscheinungsjahr	2002-04-15
Seitenanzahl	240
Hinweis auf dem Einband	Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.