Marketing Concepts & Strategies

Marketing Concepts & Strategies by Lyndon Simkin

Now in its 8th edition, Marketing Concepts and Strategies gives an in-depth insight into the core theories behind modern marketing. It combines the theoretical and practical knowledge of its world class authors to ensure students develop a comprehensive understanding of marketing in the modern world. Updated to include new trends and challenges in the industry and with a diverse range of pedagogical features to help students learn in a variety of ways, the new edition continues to be a comprehensive guide to Marketing.

Lyndon Simkin is Executive Director of the Centre for Business in Society and Professor of Strategic Marketing in the Faculty of Business and Law, Coventry University, UK. William M. Pride is Professor of Marketing, Mays Business School, Texas A&M University, USA. O.C. Ferrell is James T Pursell, Sr. Eminent Scholar in Ethics and Director of the Center for Ethical Organizational Cultures at Auburn University, USA O.C. Ferrell is James T Pursell, Sr. Eminent Scholar in Ethics and Director of the Center for Ethical Organizational Cultures at Auburn University, USA Sally Dibb is Professor in Marketing and Society, Centre for Business in Society, Coventry University, UK.

SKU	Nicht verfügbar
ISBN 13	9781473760271
ISBN 10	1473760275
Titel	Marketing Concepts & Strategies
Autor	Lyndon Simkin
Buchzustand	Nicht verfügbar
Bindungsart	Paperback
Verlag	Cengage Learning EMEA
Erscheinungsjahr	2019-01-29
Seitenanzahl	832
Hinweis auf dem Einband	Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis	Nicht verfügbar