Marketing Essentials
Marketing Essentials
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Zusammenfassung
Offers an introduction for students on principles of marketing courses.
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Marketing Essentials by Sally Dibb
Sally Dibb and Lyndon Simkin are a world-renowned author team. Their textbook Marketing: Concepts and Strategies has long been considered the introduction for students on principles of marketing courses. Now streamlined and made suitable for shorter courses, Marketing Essentials brings Dibb and Simkin's well-established insight and accessible yet academically rigorous material to a new generation of students. Each chapter has been fully updated with topical, theoretical and practical material, lively examples, the views of practitioners and high quality graphics to aid students' understanding of marketing. A wealth of additional support is available to tutors and students on-line.| SKU | Nicht verfügbar |
| ISBN 13 | 9781408011508 |
| ISBN 10 | 1408011506 |
| Titel | Marketing Essentials |
| Autor | Sally Dibb |
| Buchzustand | Nicht verfügbar |
| Bindungsart | Paperback |
| Verlag | Cengage Learning EMEA |
| Erscheinungsjahr | 2008-11-24 |
| Seitenanzahl | 480 |
| Hinweis auf dem Einband | Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden. |
| Hinweis | Nicht verfügbar |