Marketing Graffiti

Marketing Graffiti by Mike Saren

Rejecting the managerially-driven structures normally imposed on the subject, Saren explains marketing from the perspective of the pivotal figure in the process: the consumer. He addresses readers as active consumers and producers of marketing, and therefore already well-equipped to appreciate the rationale and practice behind the process. Critically examining the wide range of products, businesses, technologies, information, services, ads, packaging and branding, Saren utilizes everyday images and phenomena to draw out the conceptual foundations of marketing in its social and cultural context that we all experience. By taking this alternative approach - linking the abstract concepts to the everyday world the reader already knows -Marketing Graffiti explains marketing as consumers experience it, as active participants in it reflecting the variety in the bricollage subject that is marketing.

About marketing…

`Marketing has become the soul of the corporation’

Gilles Deleuze, 1992


`In the surplus society the customer is more than king: the customer is the mother of all dictators.’

Jonas Ridderstrale & Kjell Nordstrom, 1999


`The majesty of the customer … hardly plays any part any longer for the individual in relation to the advertising apparatus, the standardization of commodities and other economic realities.’

Max Horkheimer, 1967


`If marketing can encourage us to buy a Ferrari, it can also persuade us to drive it safely - or resist the temptation to steal one’. Gerard Hastings, 2006

"If the metaphor of the machine inspired managers in the industrial age, the image of living systems may inspire a truly sustainable post-industrial marketing."

P Senge & G Carstedt . 2001


Marketing is everything.’

Regis McKenna 1991


"The shoppingisation of urban life …. the city is being configured according to the mall"

Rem Koolhaas, 2001


"Baudrillardians never make it past the shopping mall"

Brian Massumi 1992


About graffiti…

`A wall is the best place to publish your work’

Banksy, (Graffiti Artist), 2005


`That’s enough. I can’t take any more’,

Duncan Lloyd & Paul Smith, (`Graffiti’ Maximo Park) 2005

Michael Saren is Professor of Marketing at Leicester University Management Centre. He has a doctorate from University of Bath and previously held Chairs in Marketing at the Universities of Stirling and Strathclyde. His research covers the marketing of technology, critical marketing, consumer culture and marketing theory. His work has been published in many academic management journals in the UK, Europe and the USA, including the International Journal of Research in Marketing, Omega, British Journal of Management, the Journal of Business Ethics, Service Industries Journal and Industrial Marketing Management. He is a founding editor of the journal Marketing Theory Professor Saren is co-author with David Ford of Marketing and Managing Technology (Thomson Business Press, 2001) and co-editor with Douglas Brownlie, Robin Wensley, and Richard Whittington of Rethinking Marketing, (Sage Publications, 1999). He has been convener of the Marketing Stream at the first four Critical Management Studies International Conferences, 1999-2005 and one of the 'Gang of Six' who ran the ESRC Seminar Series in Critical Marketing. He was Chair of the 7th International Relationship Marketing Colloquium in 1999 and Chair of the 2003 European Marketing Academy Conference

SKU	Nicht verfügbar
ISBN 13	9780750656979
ISBN 10	0750656972
Titel	Marketing Graffiti
Autor	Mike Saren
Buchzustand	Nicht verfügbar
Bindungsart	Paperback
Verlag	Taylor & Francis Ltd
Erscheinungsjahr	2006-05-15
Seitenanzahl	304
Hinweis auf dem Einband	Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis	Nicht verfügbar