The Marketing Gurus by Chris Murray

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The Marketing Gurus by Chris Murray

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Zusammenfassung

A guide to the classics of marketing. It distills the essential information from thousands of pages: of marketing advice as well as on branding, promotion, publicity, and advertising into summaries. It provides insightful summaries of the seventeen influential marketing books.

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The Marketing Gurus by Chris Murray

This is the definitive guide to the classics of marketing. "The Marketing Gurus" distills the essential information from thousands of pages of marketing advice, making it the ultimate one-stop reference for the inside knowledge no company can do without. "The Marketing Gurus" provides insightful summaries of the seventeen most influential marketing books ever written. The featured books include: "The Tipping Point" by Malcolm Gladwell; "Crossing the Chasm" by Geoffrey Moore; "Positioning" by Jack Trout and Al Ries; "Kotler on Marketing" by Philip Kotler; "The Popcorn Report" by Faith Popcorn; "The Anatomy of Buzz" by Emanuel Rosen; "Purple Cow" by Seth Godin; and, "Relationship Marketing" by Regis McKenna. "The Marketing Gurus" distils thousands of pages on branding, promotion, publicity, advertising and more into easily digestible summaries, revealing the wisdom that made them into classics.

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Chris Murray is the former editor-in-chief of Soundview Executive Book Summaries. He lives near Philadelphia, Pennsylvania, where he currently writes and edits business books. Visit www.summary.com
SKU Nicht verfügbar
ISBN 13 9781843549406
ISBN 10 1843549409
Titel The Marketing Gurus
Autor Chris Murray
Buchzustand Nicht verfügbar
Bindungsart Paperback
Verlag Atlantic Books
Erscheinungsjahr 2009-04-01
Seitenanzahl 224
Hinweis auf dem Einband Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.