Marketing Issues in Transitional Economies by Rajeev Batra

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Marketing Issues in Transitional Economies by Rajeev Batra

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Zusammenfassung

As the markets in transitional economies open and grow, major challenges and opportunities arise for multinational firms entering these markets, local firms facing these new competitors, and policymakers seeking to increase the ability of all firms to compete fairly and efficiently.

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Marketing Issues in Transitional Economies by Rajeev Batra

As the markets in transitional economies open and grow, major challenges and opportunities arise for multinational firms entering these markets, local firms facing these new competitors, and policymakers seeking to increase the ability of all firms to compete fairly and efficiently.

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SKU Nicht verfügbar
ISBN 13 9781461372752
ISBN 10 1461372755
Titel Marketing Issues in Transitional Economies
Autor Rajeev Batra
Buchzustand Nicht verfügbar
Bindungsart Paperback
Verlag Springer-Verlag New York Inc.
Erscheinungsjahr 2012-10-10
Seitenanzahl 287
Hinweis auf dem Einband Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis Nicht verfügbar