Marketing Management by Russ Winer

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Marketing Management by Russ Winer

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Marketing Management by Russ Winer

Go beyond the basic concepts with a strategic focus and integration of IT and global perspectives. Marketing Management reflects the dynamic environment inhabited by today's marketers, helping readers understand this increasingly global marketplace and the impact of technology on making strategic marketing decisions. Its modern, strategy-based approach covers critical, fundamental topics required for professional success. The fourth edition features Ravi Dahr of Yale University–one of the world’s leading scholars in behavioral decision-making–as a new coauthor.

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SKU Nicht verfügbar
ISBN 13 9780136074892
ISBN 10 0136074898
Titel Marketing Management
Autor Russ Winer
Buchzustand Nicht verfügbar
Bindungsart Hardback
Verlag Pearson Education (US)
Erscheinungsjahr 2010-09-27
Seitenanzahl 528
Hinweis auf dem Einband Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis Nicht verfügbar