Marketing Management & Strategy by Peter Doyle

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Marketing Management & Strategy by Peter Doyle

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Zusammenfassung

Case studies from top global companies such as Coca Cola, Nestle, Shell, IBM and Philips, support this text in marketing management and strategy.

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Marketing Management & Strategy by Peter Doyle

A practical and innovative two colour guide to marketing decision-making and the development of a marketing strategy, which takes an interdisciplinary approach. The coverage is global, topical and focused to exclude abstract theorising. Instructor's Manual (0-13-262247-5).

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SKU Nicht verfügbar
ISBN 13 9780132622394
ISBN 10 0132622394
Titel Marketing Management & Strategy
Autor Peter Doyle
Buchzustand Nicht verfügbar
Bindungsart Paperback
Verlag Pearson Education (US)
Erscheinungsjahr 1997-11-10
Seitenanzahl 488
Preise Short-listed for MCA Book Prize 1994
Hinweis auf dem Einband Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis Nicht verfügbar