Marketing Research by Alan Wilson

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Marketing Research by Alan Wilson

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Zusammenfassung

Integrates the key concepts and techniques of marketing research with the management of customer information from databases, loyalty cards and customer files. This work links marketing research techniques with real-life marketing research practice and highlights how to brief and select marketing research suppliers.

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Marketing Research by Alan Wilson

Integrates the key concepts and techniques of marketing research with the management of customer information from databases, loyalty cards and customer files. This work links marketing research techniques with real-life marketing research practice and highlights how to brief and select marketing research suppliers.

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Deathrow was founded by Alan Wilson in 1993. He is best known as a founding member of the neo-rockabilly band The Sharks. He is an independent record producer specialized in rockabilly and psychobilly, owner of Department X Music Publishing, creator of Western Star Recording Company, songwriter, and engineer.

SKU Nicht verfügbar
ISBN 13 9780273694748
ISBN 10 027369474X
Titel Marketing Research
Autor Alan Wilson
Buchzustand Nicht verfügbar
Bindungsart Mixed media product
Verlag Pearson Education Limited
Erscheinungsjahr 2006-04-10
Seitenanzahl 456
Hinweis auf dem Einband Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis Nicht verfügbar